CAC AUDITS THE PARADISE PAGES’S DISTRIBUTION

A recent audit by the Certified Audit of Circulations  (CAC), an agency much like the Gallop Poll, in October 2002 revealed that the relatively new yellow pages directory has a certified distribution totaling 440,000 – a figure verified at the 95% confidence level indicating 94% possession, according to the CAC.
What does this mean in ordinary, everyday terms?  People who receive the directory are choosing to use it – and this is good news to the CAC.  As for The Paradise Pages, these figures represent money well spent.  We are glad users are enjoying Hawaii’s new yellow page directory.

Why Audit Circulation?
To provide assurance to advertisers that the circulation they are buying is being delivered.
To provide assurance to advertisers that the circulations of all print media are being reported on the same basis:
-Standard definitions
-Uniform qualifications
-Comparable reports
To provide assurance to audited publishers that their competitors are being measured on the same objective and rigorous basis as they are.
To bring discipline and credibility to the print media marketplace