July 2002
DCCI, North America's leading Yellow Pages performance measurement company, supplies publishers with easy-to-understand data analysis that proves the value of advertising. The latest news? Advertising works. The Paradise Pages hired DCCI measuring media to track the results of ads placed in the colorful Paradise Pages. DCCI, a company noted for its success and accuracy in tracking calls and customer satisfaction, had conducted research into a total call analysis and customer analysis for each customer who places an ad in the directory. The results of DCCI's research adds credibility and value to our product and give confidence to the customers who purchase ads in our publication. Our customers have seen - and can now measure - the value and amount of calls generated from placing their ad with us. Now, not only is placing a high quality, colorful ad affordable; it's value is beyond measure. We give our customers a return on their investment.