INCOLUMN GUIDELINES

Any art requested on the copy sheet, not provided properly, will result in sending it back to the Publisher, using artist’s discretion or omission of art from the ad.

INCOLUMN ART ADS

• Customer must supply art work
• All art must be clean, scanner ready or Photoshop TIFF or EPS
• No photos allowed in incolumn ads
• Art ads available from 3HS - 6HS
• Art ads can include reverse boxes
• Maximum size of art 1.5” x .75”

PRIMARY COLORS

*colors on table may not be exact to print specifications

FONTS

• Approximately 30 fonts to choose from
• One font per ad

TEXT

• Point size varies (6pt minimum to 15pt maximum)*
  *The point size of the text depends on how much text an ad calls for.

4 COLUMN INCOLUMN

*Credit card and coupon logos are not included with above approximations.
*Art Work incolumns are not included with above approximations.
**6HS size ad can have 2 pieces of art.

REVERSE BOXES FOR ART ADS ONLY

Finding Line

Name (Franklin Gothic Demi @ 7.75 pts)

Insert Text	(2HS) Sample
10pt
7.8pt
13pt

Key Line

Address (Bell Centennial Address @ 7 pts)

Phone (Futura Heavy @ 7.75 pts)

Address (Bell Centennial Address @ 7 pts)

Phone (Futura Heavy @ 7.75 pts)