THE PARADISE PAGES: A MEMBER OF YPPA

November 2, 2001
The Paradise Pages joined the ranks of the esteemed Yellow Pages Publishers Association (YPPA).  What this means for the local company that began only two short years ago, is that The Paradise Pages is now firmly established in the world of yellow pages publishing.  This is a major milestone for the company that began as a mere vision: a way of giving back to Hawai’i residents by allowing them choice in terms of selecting a phone book both to use and in which to advertise.  In a world of franchise operations and small business flops, The Paradise Pages stands as a testament to the growing notion that there is room for local business and that people respond to more value for their money.

What is a Yellow Page I.M.A. ?
Founded in 1988, the Yellow Pages Integrated Media AssociationSM (Yellow Pages I.M.A.SM) has been instrumental in leading, serving and growing a global print and electronic media industry valued at more than $25 billion. Association members include Yellow Pages publishers, who produce more than 95 percent of all Yellow Pages print directories as well as leading-edge electronic products and who account for 98 percent of revenue generated in North America; the industry’s international and national sales force, including certified marketing representatives who handle national accounts and complement publishers’ extensive local sales forces; and associate members, who include various industry stakeholders such as vendors and suppliers to the industry-from paper producers to -high-tech-companies-as well as major Yellow Pages advertisers. The Association has members in more than 30 countries.

The Yellow Pages I.M.A.SM recently changed its name from the Yellow Pages Publishers Association (YPPA) to more accurately reflect the makeup of its membership and its role as the cornerstone of an integrated advertising media mix.

The Yellow Pages I.M.A.SM is a member of the Ad Council, the Association of National Advertisers, and the U.S. Chamber of Commerce Association’s -Committee of 100, - including its Association Advisory Council.